John Hilton III is a professor of Religious Education at Brigham Young University.
He has published several books and is also the author of “The Book of Mormon: A Master Class"—a free course and video podcast designed to help members of The Church of Jesus Christ of Latter-day Saints grow a greater connection with God and Jesus Christ through studying the scriptures.
THE ASK: Amid the process of teaching a new religion course at BYU and releasing "The Book of Mormon: A Masterclass," John Hilton III wanted to create more engagement with his content, and increase its' appeal to an audience with diverse backgrounds and bases of understanding concerning the topic.
THE STRATEGY: Create greater emotional investment and engagement of religious material by tastefully employing written and visual humor. These jokes should be able to be utilized across different mediums, such as college lectures, video podcasts, and social media posts.
Since written, the provided content has been featured in university lectures, YouTube videos, Instagram posts, and magazine articles from LDS Living.
