Social Media Strategy: The Lisa Show
The Lisa Show is a parenting podcast perfect for anyone looking to parent themselves or their kids. Whether you're a mom, dad, grandparent, aunt, uncle, or even have no kids in your life at all, tune in for a little more light in your day. Hosted by comedian and speaker Lisa Valentine Clark.
THE ASK:
In preparation for a new season, I was tasked with developing a social media strategy to strengthen The Lisa Show's online presence, with the ultimate goal of increasing its number of listeners.
THE STRATEGY:
Develop a consistent posting schedule that incorporates various social media content formats optimized for Instagram and YouTube. This approach aims to strengthen brand identity and enhance engagement with our online audience.
The Posting Schedule:
MONDAY – A relatable meme reel designed for Gen X parents, optimized for maximum shares.
TUESDAY – A selfie reel featuring our host sharing her favorite insight from this week’s new episode and guest.
WEDNESDAY – A clip from the week's episode, highlighting what the show is like and how it brings value.
THURSDAY – A carousel post featuring valuable and unique information from the week's podcast, optimized for maximum saves.
FRIDAY– A scripted sketch comedy reel showcasing Lisa's personality and highlighting the fun, engaging nature of the show.
Reels asking for feedback and ideas for upcoming episodes to build a stronger feeling of community.
Instagram stories that share our content and increase opportunities for engagement with our audience.
MONDAY – A relatable meme reel designed for Gen X parents, optimized for maximum shares.
TUESDAY – A selfie reel featuring our host sharing her favorite insight from this week’s new episode and guest.
WEDNESDAY – A clip from the week's episode, highlighting what the show is like and how it brings value.
THURSDAY – A carousel post featuring valuable and unique information from the week's podcast, optimized for maximum saves.
FRIDAY– A scripted sketch comedy reel showcasing Lisa's personality and highlighting the fun, engaging nature of the show.
Reels asking for feedback and ideas for upcoming episodes to build a stronger feeling of community.
Instagram stories that share our content and increase opportunities for engagement with our audience.
+833%
increase in accounts reached over 1 month
+2917%
increase in accounts engaged over 1 month
+21%
increase in Instagram followers over 6 months
+23%
increase in total listeners over all podcast platforms